Your business, running on automation.

Pick the bottleneck. We build the AI system that removes it — fixed price, live in days, yours to keep. The teams that automate now are the ones still ahead in two years.

Problem → system

Four problems every growing team has. Four systems that end them.

No seats, no templates. We design, build and run the system — anchored to one number, shipped in days, maintained every month.

01 · Revenue ops

Close more of the pipeline you already have.

Every inquiry qualified, routed and followed up the moment it arrives — on the customer data you already own.

  • Inbound leads scored and routed as they land in your CRM
  • Follow-up email only to people who opted in
  • Early warning on renewals, churn and expansion
  • Old deals cleared, CRM kept clean — automatically

Target: +20-30% inbound conversion, sales cycle cut by a quarter.

02 · Operations

Stop drowning in handoffs and approvals.

The work that falls between people — approvals, onboarding, documents — runs itself, and pulls a person in only for real decisions.

  • Approvals routed through Slack and Notion, nobody chasing
  • Customer and project onboarding that follows a schedule, not someone's memory
  • Documents received, read and filed automatically
  • Exceptions flagged and escalated, never lost in a thread

Target: 10-15 hours a week back to your team, every week.

03 · Finance & reporting

Close the books in a day. Stop retyping numbers.

Payouts reconcile themselves, invoices go out on time, and a clean export is ready for your accountant on day one.

  • Stripe, Paddle and Shopify payouts reconciled with your CRM
  • Invoices sent on time, with follow-ups that don't sound like a robot wrote them
  • Clean monthly export ready on day one
  • One dashboard that shows the real revenue number — live, not last week's

Target: 60-80% less time spent on month-end close.

04 · AI copilots

AI assistants that know what your team already knows.

Assistants that answer from your contracts, tickets and SOPs — and only from the parts each person is allowed to see.

  • Trained on your knowledge base and internal docs
  • Support replies drafted with sources; you review and send
  • Contract, RFP and policy review in minutes
  • One permission-aware search across Notion, Drive, Slack, Gmail

Target: 8-12 hours a week back, per senior person.

Who we build for

Eight industries. Eight numbers we move.

Every industry tells the same story differently — one handoff that quietly breaks, one senior person losing hours, one number that should be growing but isn't. Here's how we move that number. Each engagement anchors to a single metric written into the scope, delivered in days, deployed on the data you own, and maintained against it every month.

Niche 01 · B2B SaaS

Turn more trials into customers. Keep the ones you already have.

Small SaaS teams where sales, success and ops share one messy spreadsheet — we rebuild the customer lifecycle so it runs itself.

  • Leads routed and scored the moment someone signs up
  • Trial users guided to activation, no manual drip
  • Onboarding sequences personalised per signup signal
  • Health score that flags renewal and expansion in time

Target: +25-30% inbound conversion, +15% trial-to-paid.
HubSpot / Salesforce · Notion · Slack · Stripe · Postgres.

Niche 02 · E-commerce & DTC

Every order, every return, every number reconciled.

Lean DTC brands running finance, support and fulfilment out of spreadsheets — we rebuild the layer between Shopify, helpdesk and books.

  • Shopify and bookkeeping in sync — every payout, every refund
  • Helpdesk replies drafted from your past tickets
  • Supplier delays surface before the customer emails you
  • AI product photos: catalog shots into lifestyle scenes

Target: 25-35% faster order-to-refund, 12+ ops hours back every week.
Shopify · Gorgias / Zendesk · Airtable · Xero / Stripe.

Niche 03 · Law firms

Give every partner back 15 billable hours a week.

Boutique firms where partners are the bottleneck and the best precedent is buried in a shared drive — we build assistants that read your files.

  • Contract, NDA and RFP review drafted from your precedents
  • Intake and conflict checks handled automatically
  • Precedent search that understands legal context
  • Citation on every clause — verified in seconds

Target: 15 billable hours a week back, per partner.
Clio / Ironclad · Microsoft 365 · SharePoint · DocuSign.

Niche 04 · Medical clinics

Fill the schedule. Free the front desk.

Multi-practitioner clinics where no-shows and paperwork quietly eat a full-time salary — we automate around the care team.

  • Reminders and automatic rebooking when someone misses
  • Intake and insurance checks done before they walk in
  • An AI receptionist that answers and books, 24/7
  • Follow-up, recall and review requests at the right moment

Target: 40% drop in no-shows, 10+ admin hours a week back.
EHR of record · Twilio · Stripe · Google Calendar.

Niche 05 · Furniture & made-to-order

From custom quote to delivery, on a single thread.

Made-to-order brands where every spec change starts a new thread and a missed deadline — quote to delivery on one system.

  • Quote-to-order with a clean configurator
  • Production status and supplier handoffs in one place
  • Delivery updates sent without copy-paste
  • Studio-free product photos: your piece, any room, any light

Target: 30% faster quote-to-cash, shipping errors near zero.
Shopify / WooCommerce · Airtable · QuickBooks · Slack · Twilio.

Niche 06 · Textile & fashion

Ship SKUs faster. Keep the atelier on design.

Small-batch textile and fashion where sample rounds, supplier chats and SKU launches collide — one pipeline from sample to shelf.

  • Sample rounds and suppliers tracked start to finish
  • SKU launch from sample to listed, inventory in sync
  • B2B wholesale orders without manual entry
  • AI lookbook: campaign visuals without a shoot day

Target: 40% faster SKU-to-shelf, supplier chase time cut in half.
Shopify · Airtable · NetSuite · Slack · WhatsApp Business.

Niche 07 · Creators & talent

Triple sponsor throughput without hiring a manager.

Creators and talent agencies running deals, deliverables and invoices out of DMs — a deal desk that runs itself.

  • Sponsor inbound triaged and rate-card scored
  • Deliverables tracked, approvals routed automatically
  • Invoicing, tax and payouts reconciled end to end
  • AI UGC and thumbnail variants per platform

Target: 3× sponsor deals handled per manager, payout lag cut to days.
Notion · Airtable · Stripe · Gmail · affiliate tooling.

Niche 08 · Social & SEO agencies

Reclaim a full working day a week, per account manager.

Agencies where reporting, scheduling and audits quietly eat the margin — every account runs on one delivery layer.

  • Weekly client reports and dashboards generated automatically
  • Content calendars and approvals without the reminder chase
  • SEO audits, rank tracking and competitor scans in the background
  • UGC and creative variants at scale, per client product

Target: A full working day a week recovered, per account manager.
Airtable · Ahrefs / SEMrush · Notion · Slack · GA4.

Your industry isn't listed? The bottleneck is.

  • Inbound that waits → answered in seconds and booked automatically, in the customer's language.
  • Work that falls between people → one system that runs it, and pulls a person in only for real decisions.
  • Numbers retyped between tools → reconciled overnight, with one live dashboard that tells the truth.
Tell us the outcome you need

Pricing

Fixed scope. Fixed price. Fixed outcome.

Every package ships a site, hosting, your own admin panel, the AI workflows that move your number, and ongoing SEO.

Operations

One bottleneck. Removed.

450

one-time build · 3-week delivery

+ €69 / mohosting, maintenance & SEO

  • One end-to-end AI workflow around a single outcome
  • Up to 3 integrations (CRM, email, finance, ops)
  • Admin panel with your brand · site with unlimited pages, hosting and domain
  • SEO foundations: sitemap, schema, Search Console, Analytics, Business Profile
  • Go-live support, runbook, monitoring and monthly report
  • Target: 8-12 operator hours reclaimed per week

Best for: 5-15 person teams with one clear bottleneck.

Operations OS

Your full operating system.

850

one-time build · 6-week delivery

+ €139 / mohosting, maintenance & SEO

  • Multi-team AI system across revenue, ops and finance
  • Unlimited integrations, unlimited workflows
  • White-label panel: unlimited users, SSO, roles, audit log, custom domain · premium site, multi-region, 3 languages
  • SEO program: 4 posts a month, backlinks, competitor monitoring, 3-month conversion program
  • Executive dashboards, SLA monitoring, weekly optimization cycle
  • Target: close books in a day, 25+ hours/week reclaimed org-wide

Best for: 50+ person teams automating ops, finance and revenue, opening the panel to multiple users under their own brand.

Enterprise

Off-the-rack stops here.

Custom

custom scope · custom timeline · written SOW after scoping call

Custom retainerdedicated SLA & engineering

  • Sector-specific agent built from scratch (healthcare, finance, legal, manufacturing, logistics)
  • RAG over your documents, contracts and knowledge base
  • ERP integration (SAP, Logo, Netsis, Mikro, internal systems)
  • On-premises or private cloud, full data residency control
  • Dedicated engineer, custom SLA, quarterly business review
  • Pricing: sized to company, scope, and integration complexity — written SOW after the scoping call.

Best for: regulated industries, mid-market and enterprise, custom data residency, or any scope our three off-the-rack tiers can't fit.

Every engagement ships with a written scope, a written delivery window, a target outcome metric, and a monthly maintenance retainer (from €69 / mo) — covering hosting, the admin panel, ongoing SEO, monitoring, and AI workflow upkeep so the whole system keeps moving the number after launch. Payments are processed securely by Dodo Payments, our authorized reseller and Merchant of Record. Dodo handles billing, EU/UK/US sales tax, and receipts.

Standalone services

Or pick a single service.

Two productized engagements for teams that need lead generation or a new website without committing to a full automation build. Same Bulsu Labs principles: written scope, fixed pricing, monthly cancellation.

Lead Generation

New B2B introductions, done for you.

300 / mo

monthly subscription · setup included in first month

  • Up to 1,000 verified B2B contacts per month in your target segment
  • Three-step email sequence designed in your brand voice
  • Dedicated sending infrastructure (2 domains, 6 inboxes) configured during onboarding
  • Daily campaign monitoring, reply routing, monthly performance report
  • Target: 1,000 messages → 15 introduction meetings per month (average)
  • Monthly cancellation — service continues through end of paid period

Website

Built, deployed, maintained.

250

one-time setup · 10 business day delivery

+ €29.99 / mohosting, security & maintenance

  • Custom design and development (up to 5 pages, mobile-responsive)
  • Brand consultation, copywriting collaboration, basic on-page SEO
  • Deployed to your domain, source files delivered
  • Managed hosting, SSL, weekly backups, security patches
  • Includes: 1 hour of monthly content edits + email support
  • 30-day money-back guarantee on setup fee

Both services follow the same Bulsu Labs principles: written scope, fixed pricing, monthly cancellation, and a 30-day money-back guarantee on the setup fee. Payments are processed securely by Dodo Payments, our authorized reseller and Merchant of Record.

Visual content studio

Product photos, videos and catalogs, on demand.

A complete content studio for your brand. Studio-grade product photography, short-form video, podcasts and ready-to-publish catalogs, produced to your brand guidelines and delivered every month. Run it yourself, or let our team handle everything.

Studio Access

Your brand content studio, self-serve.

350 / mo

monthly subscription · cancel anytime

  • Up to 200 premium-quality product photos every month
  • Studio scenes, lifestyle backdrops and seasonal sets
  • Short-form product videos for social and ads
  • Ready-to-publish catalogs and lookbooks
  • Locked to your brand: consistent style, colours and framing
  • Self-serve dashboard, create whenever you need
  • Monthly cancellation, no long-term contract

Both plans follow the same Bulsu Labs principles: clear scope, fixed monthly pricing and monthly cancellation. Payments are processed securely by Dodo Payments, our authorized reseller and Merchant of Record.

AI receptionist

Nobody is left waiting, at any hour.

An AI receptionist that answers on WhatsApp, Instagram, Facebook, your website and the phone — in your customer's own language. It answers questions from your own knowledge base, books appointments straight into your panel, and hands the conversation to your team the moment a person is needed.

What we set up for you

You hand over the details, we do the rest.

  • We connect your WhatsApp, social accounts and website chat
  • We build your knowledge base from your site and your notes
  • We set your working hours, services and handover rules
  • Closed on Saturday? It says so and offers the next open slot
  • Out of hours, the message is never lost — it is delivered the moment the window reopens
  • You see every conversation, appointment and lead in one panel

Setup takes a few days: we connect the channels, load your knowledge base and test it with you before a single customer sees it.

Contact

Book a 20-minute scoping call.

Tell us where the bottleneck sits. You get a written scope, a fixed price and a target metric within 48 hours.

  • 20 minutes with the founder who builds your system
  • Written scope and fixed price within 48 hours
  • Built on your data, owned by you
  • Live in days, not quarters

Or open the calendar in a new tab · info@bulsulabs.com

Prefer async? Send a note. We reply within one working day.

Replies within one working day. Europe time zone. Written scope and fixed price inside 48 hours.

Field notes

Writing from the build room.

Short, practical posts on what we learn shipping AI systems in production. No thread bait, no hype cycles. Just the tradeoffs, tooling, and numbers from the build room.

All posts

Ready to move a number

One outcome. One price. 4 business days.

See pricing

Not sure yet

Tell us your biggest bottleneck.

Book a scoping call