Custom AI systems built around one number.

Bulsu Labs builds the automations small teams run their business on. You pick the bottleneck — your inbound conversion, the hours your team is losing to busywork, the way month-end close eats a week — and we engineer a system around it. The price is fixed from day one. Delivery is counted in days, not quarters. And the code stays yours long after we're gone.

Outcomes we engineer

Four systems. One measurable result each.

We don't sell seats, templates, or ready-made recipes. We design, build, and operate the custom AI systems that move revenue, give your senior people their time back, and make the back office run itself. Every engagement is anchored to a single number — then shipped, owned, and maintained against it.

01 · Revenue ops

Close more of the pipeline you already have.

Every inquiry that lands in your inbox gets qualified, scored, and routed the moment it arrives. Every customer gets the right email at the right moment, instead of the manual blast someone's been meaning to send for weeks. And the signals that tell you a renewal is slipping or a customer is about to churn show up while there's still time to act — not after the deal's gone quiet. Everything we build runs on the customer data you already own and have permission to use.

  • Inbound leads sorted and prioritized the moment they hit your CRM
  • Lifecycle and follow-up email, sent only to people who opted in
  • Early warnings on renewals, churn risk, and expansion opportunities
  • Old deals swept out, the CRM kept clean — with no one assigned to doing it

Target: +20-30% inbound conversion, sales cycle cut by a quarter.

02 · Operations

Stop drowning in handoffs and approvals.

Every team has the same quiet problem — the work that falls between people. Approvals waiting in someone's inbox. Onboarding emails nobody remembered to send. Documents filed in three places, or none. We rebuild that middle layer into one system that runs itself, and pulls a person in only where real judgement is needed.

  • Approvals routed across Slack and Notion without anyone having to chase them
  • Customer and project onboarding that follows a schedule, not someone's memory
  • Documents received, read, and filed automatically
  • Exceptions flagged and escalated — never lost at the bottom of a thread

Target: 10-15 hours a week back to your team, every week.

03 · Finance & reporting

Close the books in a day. Stop retyping numbers.

Most finance teams spend the last week of every month copying numbers between Stripe, a spreadsheet, and the accounting software. We rebuild that flow so payouts reconcile themselves, invoices go out on schedule, and your accountant gets a clean export on the first of the month — not the fifteenth, not the twentieth.

  • Stripe, Paddle, and Shopify payouts reconciled with your CRM, automatically
  • Invoices sent on time, with follow-ups that don't sound like a robot wrote them
  • Clean monthly exports ready for your accountant on day one
  • One dashboard that shows the real revenue number — live, not last week's

Target: 60-80% less time spent on month-end close.

04 · AI copilots

AI assistants that know what your team already knows.

Most AI tools answer from the open internet. Ours answer from your contracts, your tickets, your SOPs — and only from the parts each person is allowed to see. Your senior lawyer stops re-reading the same three precedents. Your support team stops retyping the same answer five times a day. The knowledge your company has been accumulating for years finally gets put to use.

  • An assistant trained on your knowledge base, SOPs, and internal docs
  • Support replies drafted with sources — your team just reviews and sends
  • Contract, RFP, and policy reviews that take minutes instead of hours
  • One search across Notion, Drive, Slack, and Gmail — respecting every permission

Target: 8-12 hours a week back, per senior person.

Who we build for

Eight industries. Eight numbers we move.

Every industry tells the same story differently — one handoff that quietly breaks, one senior person losing hours, one number that should be growing but isn't. Here's how we move that number. Each engagement anchors to a single metric written into the scope, delivered in days, deployed on the data you own, and maintained against it every month.

Niche 01 · B2B SaaS

Turn more trials into customers. Keep the ones you already have.

Small SaaS teams, anywhere between five and fifty people, where sales, customer success, and ops all end up working off the same messy spreadsheet. We rebuild the customer lifecycle so that every signup, every trial, every renewal keeps moving forward on its own — and the founder stops being the person who has to remember the follow-up.

  • Inbound leads routed and scored the moment someone signs up
  • Trial users guided toward activation without a manual drip campaign
  • Renewal, churn, and expansion signals caught early — before the conversation goes cold

Target: +25-30% inbound conversion, +15% trial-to-paid.
HubSpot / Salesforce · Notion · Slack · Stripe · Postgres.

Niche 02 · E-commerce & DTC

Every order, every return, every number reconciled.

Lean DTC brands where finance, support, and fulfillment live in spreadsheets and Slack DMs. We rebuild the layer between Shopify, your helpdesk, and your books — so orders, refunds, and supplier issues stop slipping through the cracks between tools.

  • Shopify and your bookkeeping stay in sync — every payout, every refund
  • Helpdesk replies drafted from your past tickets — faster, with a consistent voice
  • Supplier delays and fulfillment issues surface before the customer has to email you

Target: 25-35% faster order-to-refund, 12+ ops hours back every week.
Shopify · Gorgias / Zendesk · Airtable · Xero / Stripe.

Niche 03 · Law firms

Give every partner back 15 billable hours a week.

Boutique firms where senior lawyers are the bottleneck, and the firm's best thinking is buried in a shared drive nobody can search properly. We deploy assistants that read your matter files, your precedent library, and your intake queue — so partners stop doing work their juniors could do with the right tool in their hands.

  • Contract, NDA, and RFP reviews drafted from your own precedent library
  • Client intake and conflict checks handled automatically
  • Precedent search that understands legal context, not just keywords

Target: 15 billable hours a week back, per partner.
Clio / Ironclad · Microsoft 365 · SharePoint · DocuSign.

Niche 04 · Medical clinics

Fill the schedule. Free the front desk.

Multi-practitioner clinics where no-shows, intake paperwork, and insurance admin quietly eat an entire staff member every month. We build the reminder flows, triage, and follow-up automations that run quietly around the care team — so your front desk goes back to people, not paperwork.

  • Appointment reminders and automatic rebooking when someone misses
  • Patient intake and insurance verification handled before they walk in
  • Follow-up, recall, and review requests going out at the right moment

Target: 40% drop in no-shows, 10+ admin hours a week back.
EHR of record · Twilio · Stripe · Google Calendar.

Niche 05 · Furniture & made-to-order

From custom quote to delivery, on a single thread.

Made-to-order and bespoke brands where every spec change kicks off a new WhatsApp thread, three spreadsheets, and a missed deadline. We connect the quote, the production floor, and the delivery team — so the order the customer placed is the order that ships.

  • Quote-to-order automation with a clean configurator
  • Production status and supplier handoffs tracked in one place
  • Delivery scheduling and customer updates going out without anyone copy-pasting

Target: 30% faster quote-to-cash, shipping errors near zero.
Shopify / WooCommerce · Airtable · QuickBooks · Slack · Twilio.

Niche 06 · Textile & fashion

Ship SKUs faster. Keep the atelier on design.

Small-batch textile and fashion operations where sample rounds, supplier WhatsApps, and SKU launches all collide at once. We replace the spreadsheet archive with a system the founder can actually read at a glance — and the time spent chasing suppliers goes down, not up.

  • Sample rounds and supplier coordination tracked from start to finish
  • SKU launch pipeline from sample to listed, with inventory in sync
  • B2B wholesale orders handled without manual entry

Target: 40% faster SKU-to-shelf, supplier chase time cut in half.
Shopify · Airtable · NetSuite · Slack · WhatsApp Business.

Niche 07 · Creators & talent

Triple sponsor throughput without hiring a manager.

Creators, talent, and representation agencies where deal flow, deliverable tracking, and invoicing all live in DMs and Google Sheets. We build the deal desk that moves every brand partnership from pitch to paid — without a human copy-pasting between four apps every afternoon.

  • Sponsor inbound triaged and rate-card scored in one place
  • Deliverables tracked across platforms, approvals routed automatically
  • Invoicing, tax, and payout reconciliation handled end to end

Target: 3× sponsor deals handled per manager, payout lag cut to days.
Notion · Airtable · Stripe · Gmail · affiliate tooling.

Niche 08 · Social & SEO agencies

Reclaim a full working day a week, per account manager.

Client-services teams where reporting, scheduling, and SEO audits quietly eat the margin. We rebuild the delivery layer so that every account runs on a system — not on the senior AM's memory and the occasional Sunday night cleanup.

  • Weekly client reports and dashboards generated automatically
  • Content calendars and approval routing without the reminder chase
  • SEO audits, rank tracking, and competitor scans running in the background

Target: A full working day a week recovered, per account manager.
Airtable · Ahrefs / SEMrush · Notion · Slack · GA4.

We're probably not the right fit if…

  • You're looking for cold outreach or mass outbound. We only work with customer data you already own and have permission to use.
  • You want a template or a ready-made recipe. Every system we build is custom, designed around one specific number in your business.
  • You need a quick hack that works for a week and dies on day forty. We build systems we'll still be able to support a year from now.
  • You're rolling out to 500 seats across 12 regions. We work best with teams between five and fifty, and we'll say so honestly when you've outgrown us.
Don't see your industry? Tell us the outcome you need

Pricing

Fixed scope. Fixed price. Fixed outcome.

Three engagements. Pick the one that matches the size of the number you need to move. Every tier ships with a written scope, a written delivery window, and a target outcome metric in the contract — plus a 30-day money-back guarantee. No retainers, no surprises, no hourly billing.

Operations

One bottleneck. Removed.

450

one-time build · 2 business day delivery

+ €69 / momaintenance & monitoring

  • One end-to-end workflow engineered around a single outcome
  • Up to 3 system integrations (CRM, email, finance, ops)
  • Staging build, go-live support, written runbook
  • Monitoring & alerting out of the box
  • Target: 8-12 operator hours reclaimed per week
  • 30-day money-back guarantee

Operations OS

Your full operating system.

850

one-time build · 4 business day delivery

+ €139 / momaintenance & monitoring

  • Multi-team system across revenue, ops, and finance
  • Unlimited integrations, unlimited workflows
  • Executive dashboards, SLA monitoring, audit trail
  • Weekly operator review & optimization cycle
  • Target: close books in a day, 25+ hours/week reclaimed org-wide
  • 30-day money-back guarantee

Every engagement ships with a written scope, a written delivery window, a target outcome metric, and a monthly maintenance & monitoring retainer (from €69 / mo) so the system keeps working against that number after launch. If the system isn't running to scope inside 30 days of go-live, you get your money back, no arguments, no lawyers. Payments are processed securely by Dodo Payments, our authorized reseller and Merchant of Record. Dodo handles billing, EU/UK/US sales tax, and receipts.

Contact

Book a 20-minute scoping call.

Tell us where the bottleneck sits and what moving the right number would mean for your business. We'll come back with a written scope, a fixed price, and a target outcome metric inside 48 hours — or a straight "not us" with a pointer to someone who should build this instead.

  • A 20-minute call with the founder who'd actually build your system
  • Written scope and fixed price within 48 hours
  • No decks, no SDR chase, no cold outreach in what we build
  • If we're not the right fit, we'll say so — fast

Or open the calendar in a new tab · info@bulsulabs.com

Prefer async? Send a note. We reply within one working day.

Replies within one working day. Europe time zone. Written scope and fixed price inside 48 hours.

Field notes

Writing from the build room.

Short, practical posts on what we learn shipping AI systems in production. No thread bait, no hype cycles. Just the tradeoffs, tooling, and numbers from the build room.

Ready to move a number

One outcome. One price. 4 business days.

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Not sure yet

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