Custom AI systems built around one number.

Bulsu Labs builds the automations that run your business. You pick the bottleneck: your inbound conversion, the hours your team is losing to busywork, the way month-end close eats a week. Then we engineer a system around it. The price is fixed from day one. Delivery is counted in days, not quarters. And the code stays yours long after we're gone.

Outcomes we engineer

Four systems. One measurable result each.

We don't sell seats, templates, or ready-made recipes. We design, build, and operate the custom AI systems that move revenue, give your senior people their time back, and make the back office run itself. Every engagement is anchored to a single number — then shipped, owned, and maintained against it.

01 · Revenue ops

Close more of the pipeline you already have.

Every inquiry that lands in your inbox gets qualified, scored, and routed the moment it arrives. Every customer gets the right email at the right moment, instead of the manual blast someone's been meaning to send for weeks. And the signals that tell you a renewal is slipping or a customer is about to churn show up while there's still time to act — not after the deal's gone quiet. Everything we build runs on the customer data you already own and have permission to use.

  • Inbound leads sorted and prioritized the moment they hit your CRM
  • Lifecycle and follow-up email, sent only to people who opted in
  • Early warnings on renewals, churn risk, and expansion opportunities
  • Old deals swept out, the CRM kept clean — with no one assigned to doing it

Target: +20-30% inbound conversion, sales cycle cut by a quarter.

02 · Operations

Stop drowning in handoffs and approvals.

Every team has the same quiet problem — the work that falls between people. Approvals waiting in someone's inbox. Onboarding emails nobody remembered to send. Documents filed in three places, or none. We rebuild that middle layer into one system that runs itself, and pulls a person in only where real judgement is needed.

  • Approvals routed across Slack and Notion without anyone having to chase them
  • Customer and project onboarding that follows a schedule, not someone's memory
  • Documents received, read, and filed automatically
  • Exceptions flagged and escalated — never lost at the bottom of a thread

Target: 10-15 hours a week back to your team, every week.

03 · Finance & reporting

Close the books in a day. Stop retyping numbers.

Most finance teams spend the last week of every month copying numbers between Stripe, a spreadsheet, and the accounting software. We rebuild that flow so payouts reconcile themselves, invoices go out on schedule, and your accountant gets a clean export on the first of the month — not the fifteenth, not the twentieth.

  • Stripe, Paddle, and Shopify payouts reconciled with your CRM, automatically
  • Invoices sent on time, with follow-ups that don't sound like a robot wrote them
  • Clean monthly exports ready for your accountant on day one
  • One dashboard that shows the real revenue number — live, not last week's

Target: 60-80% less time spent on month-end close.

04 · AI copilots

AI assistants that know what your team already knows.

Most AI tools answer from the open internet. Ours answer from your contracts, your tickets, your SOPs — and only from the parts each person is allowed to see. Your senior lawyer stops re-reading the same three precedents. Your support team stops retyping the same answer five times a day. The knowledge your company has been accumulating for years finally gets put to use.

  • An assistant trained on your knowledge base, SOPs, and internal docs
  • Support replies drafted with sources — your team just reviews and sends
  • Contract, RFP, and policy reviews that take minutes instead of hours
  • One search across Notion, Drive, Slack, and Gmail — respecting every permission

Target: 8-12 hours a week back, per senior person.

Who we build for

Eight industries. Eight numbers we move.

Every industry tells the same story differently — one handoff that quietly breaks, one senior person losing hours, one number that should be growing but isn't. Here's how we move that number. Each engagement anchors to a single metric written into the scope, delivered in days, deployed on the data you own, and maintained against it every month.

Niche 01 · B2B SaaS

Turn more trials into customers. Keep the ones you already have.

Small SaaS teams, anywhere between five and fifty people, where sales, customer success, and ops all end up working off the same messy spreadsheet. We rebuild the customer lifecycle so that every signup, every trial, every renewal keeps moving forward on its own — and the founder stops being the person who has to remember the follow-up.

  • Inbound leads routed and scored the moment someone signs up
  • Trial users guided toward activation without a manual drip campaign
  • Renewal, churn, and expansion signals caught early — before the conversation goes cold
  • Onboarding email sequences personalized per signup signal — every trial user lands a path that fits how they came in
  • Customer health score that fires renewal and expansion alarms while there's still time to act

Target: +25-30% inbound conversion, +15% trial-to-paid.
HubSpot / Salesforce · Notion · Slack · Stripe · Postgres.

Niche 02 · E-commerce & DTC

Every order, every return, every number reconciled.

Lean DTC brands where finance, support, and fulfillment live in spreadsheets and Slack DMs. We rebuild the layer between Shopify, your helpdesk, and your books — so orders, refunds, and supplier issues stop slipping through the cracks between tools.

  • Shopify and your bookkeeping stay in sync — every payout, every refund
  • Helpdesk replies drafted from your past tickets — faster, with a consistent voice
  • Supplier delays and fulfillment issues surface before the customer has to email you
  • AI product photography — white-background catalog shots converted into scene-based lifestyle imagery in any aesthetic
  • AR / 3D product viewer in the storefront, generated from the product photos you already have

Target: 25-35% faster order-to-refund, 12+ ops hours back every week.
Shopify · Gorgias / Zendesk · Airtable · Xero / Stripe.

Niche 03 · Law firms

Give every partner back 15 billable hours a week.

Boutique firms where senior lawyers are the bottleneck, and the firm's best thinking is buried in a shared drive nobody can search properly. We deploy assistants that read your matter files, your precedent library, and your intake queue — so partners stop doing work their juniors could do with the right tool in their hands.

  • Contract, NDA, and RFP reviews drafted from your own precedent library
  • Client intake and conflict checks handled automatically
  • Precedent search that understands legal context, not just keywords
  • AI-drafted NDAs, contracts, and RFPs assembled from your own precedent library — partners only review and sign
  • Citation tracing on every clause — junior associates verify the source in seconds, not hours

Target: 15 billable hours a week back, per partner.
Clio / Ironclad · Microsoft 365 · SharePoint · DocuSign.

Niche 04 · Medical clinics

Fill the schedule. Free the front desk.

Multi-practitioner clinics where no-shows, intake paperwork, and insurance admin quietly eat an entire staff member every month. We build the reminder flows, triage, and follow-up automations that run quietly around the care team — so your front desk goes back to people, not paperwork.

  • Appointment reminders and automatic rebooking when someone misses
  • Patient intake and insurance verification handled before they walk in
  • Follow-up, recall, and review requests going out at the right moment
  • AI symptom-triage chatbot that books or routes the appointment before the phone even rings
  • Patient education videos auto-generated from your own protocols, in any language your clinic serves

Target: 40% drop in no-shows, 10+ admin hours a week back.
EHR of record · Twilio · Stripe · Google Calendar.

Niche 05 · Furniture & made-to-order

From custom quote to delivery, on a single thread.

Made-to-order and bespoke brands where every spec change kicks off a new WhatsApp thread, three spreadsheets, and a missed deadline. We connect the quote, the production floor, and the delivery team — so the order the customer placed is the order that ships.

  • Quote-to-order automation with a clean configurator
  • Production status and supplier handoffs tracked in one place
  • Delivery scheduling and customer updates going out without anyone copy-pasting
  • Studio-free AI product photography — your real piece, placed in any room, lit any way. No photographer, no rental studio
  • AI-generated lifestyle content for catalog, Instagram, and ad creative — one product into 20+ campaign variants
  • Configurator-to-render preview — the customer sees their custom spec in their actual space before they buy

Target: 30% faster quote-to-cash, shipping errors near zero.
Shopify / WooCommerce · Airtable · QuickBooks · Slack · Twilio.

Niche 06 · Textile & fashion

Ship SKUs faster. Keep the atelier on design.

Small-batch textile and fashion operations where sample rounds, supplier WhatsApps, and SKU launches all collide at once. We replace the spreadsheet archive with a system the founder can actually read at a glance — and the time spent chasing suppliers goes down, not up.

  • Sample rounds and supplier coordination tracked from start to finish
  • SKU launch pipeline from sample to listed, with inventory in sync
  • B2B wholesale orders handled without manual entry
  • Synthetic model + AI lookbook — campaign visuals without a model casting, location scout, or shoot day
  • Virtual try-on for B2B wholesale buyers — they see the SKU on their target body type before they place an order

Target: 40% faster SKU-to-shelf, supplier chase time cut in half.
Shopify · Airtable · NetSuite · Slack · WhatsApp Business.

Niche 07 · Creators & talent

Triple sponsor throughput without hiring a manager.

Creators, talent, and representation agencies where deal flow, deliverable tracking, and invoicing all live in DMs and Google Sheets. We build the deal desk that moves every brand partnership from pitch to paid — without a human copy-pasting between four apps every afternoon.

  • Sponsor inbound triaged and rate-card scored in one place
  • Deliverables tracked across platforms, approvals routed automatically
  • Invoicing, tax, and payout reconciliation handled end to end
  • AI UGC video generation — one product or talking point into 10+ vertical TikTok / Reels / Shorts variants
  • AI thumbnail variants A/B tested per platform — you stop shipping a single guess and start picking from a dozen winners
  • Fan DM triage with brand-voice replies — the inbox stays in your tone, you step in only for the high-leverage conversations

Target: 3× sponsor deals handled per manager, payout lag cut to days.
Notion · Airtable · Stripe · Gmail · affiliate tooling.

Niche 08 · Social & SEO agencies

Reclaim a full working day a week, per account manager.

Client-services teams where reporting, scheduling, and SEO audits quietly eat the margin. We rebuild the delivery layer so that every account runs on a system — not on the senior AM's memory and the occasional Sunday night cleanup.

  • Weekly client reports and dashboards generated automatically
  • Content calendars and approval routing without the reminder chase
  • SEO audits, rank tracking, and competitor scans running in the background
  • UGC at scale — AI-spokesperson UGC produced per client product, dozens of variants every week
  • Reels / TikTok / Shorts vertical variants from a single hero creative, native to each platform
  • AI thumbnail and ad-creative variant testing baked into the weekly client report

Target: A full working day a week recovered, per account manager.
Airtable · Ahrefs / SEMrush · Notion · Slack · GA4.

We're probably not the right fit if…

  • You want a template or a ready-made recipe. Every system we build is custom, designed around one specific number in your business.
  • You need a quick hack that works for a week and dies on day forty. We build systems we'll still be able to support a year from now.
  • You're rolling out to 500 seats across 12 regions. We work best with teams between five and fifty, and we'll say so honestly when you've outgrown us.
Don't see your industry? Tell us the outcome you need

Pricing

Fixed scope. Fixed price. Fixed outcome.

Four engagements. Each ships a tailored site, managed hosting, your own admin panel, the AI workflows that move your number, and ongoing SEO — built around a single outcome metric written into the contract. Fixed scope. Fixed price. No retainers, no surprises, no hourly billing. Unlimited pages, no per-page fees — you scale the site as your business grows.

Operations

One bottleneck. Removed.

450

one-time build · 3-week delivery

+ €69 / mohosting, maintenance & SEO

  • One end-to-end AI workflow engineered around a single outcome
  • Up to 3 system integrations (CRM, email, finance, ops)
  • Admin panel: 1 admin user, 1 sector module, your logo & brand color, 50 GB storage
  • Site: unlimited pages — landing, full marketing site or clean-up of existing · hosting + 1 domain (first year)
  • SEO: technical setup (sitemap, schema), Search Console, Analytics, Google Business Profile
  • Staging build, go-live support, written runbook
  • Monitoring, alerting & monthly usage report
  • Target: 8-12 operator hours reclaimed per week

Best for: 5-15 person teams with one clear bottleneck and weak digital presence.

Operations OS

Your full operating system.

850

one-time build · 6-week delivery

+ €139 / mohosting, maintenance & SEO

  • Multi-team AI system across revenue, ops, and finance
  • Unlimited integrations, unlimited workflows
  • Admin panel: white-label, unlimited users, all sector modules, SSO (Google / Microsoft / Okta), custom roles, 1 TB storage, audit log, custom domain (panel.yourbrand.com)
  • Site: unlimited pages, premium custom design · multi-region CDN hosting · TR/EN/+1 lang · CMS-driven blog · custom domain
  • SEO: 4 blog posts/month, social plan, backlink strategy, competitor monitoring, conversion optimization (3-month A/B program)
  • Executive dashboards (CEO / Ops / Finance), SLA monitoring, audit trail
  • Weekly operator review & optimization cycle
  • Target: close books in a day, 25+ hours/week reclaimed org-wide

Best for: 50+ person teams automating ops, finance and revenue, opening the panel to multiple users under their own brand.

Enterprise

Off-the-rack stops here.

Custom

custom scope · custom timeline · written SOW after scoping call

Custom retainerdedicated SLA & engineering

  • Sector-specific agent built from scratch (healthcare, finance, legal, manufacturing, logistics)
  • RAG system over your company documents, contracts, knowledge base
  • Fine-tuned model training where the use case demands it
  • ERP integration (SAP, Logo, Netsis, Mikro, custom internal systems)
  • On-premises or private cloud deployment, full data residency control
  • Multi-year roadmap + executive presentation, quarterly business review
  • Dedicated engineer, custom SLA, priority engineering queue
  • Pricing: sized to company, scope, and integration complexity — written SOW after the scoping call.

Best for: regulated industries, mid-market and enterprise, custom data residency, or any scope our three off-the-rack tiers can't fit.

Every engagement ships with a written scope, a written delivery window, a target outcome metric, and a monthly maintenance retainer (from €69 / mo) — covering hosting, the admin panel, ongoing SEO, monitoring, and AI workflow upkeep so the whole system keeps moving the number after launch. Payments are processed securely by Dodo Payments, our authorized reseller and Merchant of Record. Dodo handles billing, EU/UK/US sales tax, and receipts.

Standalone services

Or pick a single service.

Two productized engagements for teams that need lead generation or a new website without committing to a full automation build. Same Bulsu Labs principles: written scope, fixed pricing, monthly cancellation.

Lead Generation

New B2B introductions, done for you.

300 / mo

monthly subscription · setup included in first month

  • Up to 1,000 verified B2B contacts per month in your target segment
  • Three-step email sequence designed in your brand voice
  • Dedicated sending infrastructure (2 domains, 6 inboxes) configured during onboarding
  • Daily campaign monitoring, reply routing, monthly performance report
  • Target: 1,000 messages → 15 introduction meetings per month (average)
  • Monthly cancellation — service continues through end of paid period

Website

Built, deployed, maintained.

250

one-time setup · 10 business day delivery

+ €29.99 / mohosting, security & maintenance

  • Custom design and development (up to 5 pages, mobile-responsive)
  • Brand consultation, copywriting collaboration, basic on-page SEO
  • Deployed to your domain, source files delivered
  • Managed hosting, SSL, weekly backups, security patches
  • Includes: 1 hour of monthly content edits + email support
  • 30-day money-back guarantee on setup fee

Both services follow the same Bulsu Labs principles: written scope, fixed pricing, monthly cancellation, and a 30-day money-back guarantee on the setup fee. Payments are processed securely by Dodo Payments, our authorized reseller and Merchant of Record.

Contact

Book a 20-minute scoping call.

Tell us where the bottleneck sits and what moving the right number would mean for your business. We'll come back with a written scope, a fixed price, and a target outcome metric inside 48 hours — or a straight "not us" with a pointer to someone who should build this instead.

  • A 20-minute call with the founder who'd actually build your system
  • Written scope and fixed price within 48 hours
  • No decks, no SDR chase, no cold outreach in what we build
  • If we're not the right fit, we'll say so — fast

Or open the calendar in a new tab · info@bulsulabs.com

Prefer async? Send a note. We reply within one working day.

Replies within one working day. Europe time zone. Written scope and fixed price inside 48 hours.

Field notes

Writing from the build room.

Short, practical posts on what we learn shipping AI systems in production. No thread bait, no hype cycles. Just the tradeoffs, tooling, and numbers from the build room.

Ready to move a number

One outcome. One price. 4 business days.

See pricing

Not sure yet

Tell us your biggest bottleneck.

Book a scoping call